How to be your own international PR machine

How to be your own international PR machine

Learn more about how to become your own international PR machine and extend PR & marketing successes into new territories to support growth.

By Mayor's International Business Programme

Date and time

Thu, 29 Oct 2020 03:00 - 04:30 PDT

Location

Online

About this event

For organisations looking to expand overseas, PR is a highly valuable tool that helps build your reputation and drive vital new business opportunities. But what are the lessons you need to know about successfully PR-ing your brand and business overseas? Join this webinar to learn more about how, who and what to pitch to support international growth for your business.

A business’ reputation speaks volumes, especially when expanding into new countries. A strong and strategic communications plan has a powerful impact on the success of a business, delivering positive profile raising and helping to build a strong pipeline. But when business begins to grow internationally, extending PR and marketing successes into new territories can seem daunting.

This webinar will help business leaders build on their successes in the UK and push them into new regions. From sharing news to delivering thought leadership messaging, Victoria Usher will share the fundamental rules to becoming your own international PR machine.

About the Speaker

As CEO and Founder of GingerMay Public Relations, Victoria helps start-ups, fast-growth businesses, and established companies to promote their business across domestic and international markets, achieving differentiation and a tangible commercial impact. A self-confessed tech geek, her career followed an unconventional – but highly relevant – path from political researcher for two MPs, to data analyst, global marketer, and finally PR specialist.

Thanks for your interest in our event. This event may be taking place as a webinar which we may record. If the event is face-to-face, we may have photographers at the event who may be taking photographs and video footage. In either situation your image may be captured in this content. We use event content for our promotional purposes on our website, in our promotional materials, and on other platforms for example, our social media accounts. If we are running this event in partnership with other organisation(s) they will be named in the event description above. In these cases, we may share the content with them. For more information about how we use content (and other personal information about you) please see our Privacy Policy (https://www.londonandpartners.com/about-us/privacy).

If you do not want your image taken, or do not wish it to be shared with our partners, please let us know by contacting us at the email address in the event overview quoting the event name. If the event is face-to-face you can also let our staff know at the event. If you are registering someone else for this event, please ensure that they are aware of the above information. Please also make sure that you enter accurate contact details for them. You may also be contacted for post event feedback, either by us or by someone acting on our behalf. This is so we can understand our impact and improve our events.  

Webinars:

Webinars may be made available on Wistia post the event and these will be made available to companies that either participated or were unable to attend and would like to watch the session at a later date. 

Face to face events:

If someone turns up for an event who has not been registered, they may be refused entry on health and safety grounds.

If you have any special physical access requirements or dietary requirements, please let us know by contacting us at the email address in the event overview quoting the event name. We will only use this information for the purpose of making sure that we consider (and, where possible, meet) these requirements during the event. If you provide us with this information, you are giving us your consent for this information to be used for this purpose.

Organised by

The Mayor’s International Business Programme is tailored to fit your specific international growth ambitions. An exclusive programme, it provides a bespoke mentoring scheme, delivered by leading entrepreneurs and business leaders; expert advice and workshops; targeted trade missions and access to live leads and opportunities.

Thanks for your interest in our event. This event may be taking place as a webinar, virtual meeting or another virtual event which we may record. If the event is face to face we may have photographers at the event who may be taking photographs and video footage. In either situation your image may be captured in this content. We use event content for our promotional purposes on our website, in our promotional materials, and on other platforms for example, our social media accounts. If we are running this event in partnership with other organisation(s) they will be named in the event description above. In these cases, we may share the content with them. For more information about how we use content (and other personal information about you) please see our Privacy Policy. If you do not want your image taken, or do not wish it to be shared with our partners, please let us know by contacting us at the email address in the event overview quoting the event name. If the event is face to face you can also let our staff know at the event.  If you are registering someone else for this event please ensure that they are aware of the above information. Please also make sure that you enter accurate contact details for them. You may also be contacted for post event feedback, either by us or by someone acting on our behalf. This is so we can understand our impact and improve our events.    Webinars & virtual events: Webinars and other virtual events may be made available on content sharing platforms e.g. Wistia, Twitter and LinkedIn post the event and these will be made available to companies that either participated or were unable to attend and would like to watch the session at a later date.    Face to face events:  If someone turns up for an event who has not been registered, they may be refused entry on health and safety grounds.   If you have any special physical access requirements or dietary requirements, please let us know by contacting us at the email address in the event overview quoting the event name. We will only use this information for the purpose of making sure that we consider (and, where possible, meet) these requirements during the event. If you provide us with this information, you are giving us your consent for this information to be used for this purpose.

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